Why Creative + Cultural?
Each day the average American views 3000-5000 ads across the internet, television, radio broadcast, billboards, and print. This has created a marketplace which is so diluted that the impact of traditional advertising practices has become almost extinct. It happens daily, thousands of companies spend millions of marketing dollars in the attempt to reach and convert their target market.
Notice how I said the word SPEND rather than INVEST. Yes, there is very much a difference between the two and all too often companies spend a great deal more effecting their ROI dramatically. I am a sports guy, so let me paint a picture for you. Companies spend millions of dollars trying to hit a home run without taking the time to learn how to swing a bat. However, companies who take the time to truly learn the game, how to hold the bat, how to swing, and the rules will invest their dollars and HIT that home run.
Without taking the time to truly understand their target market, the public perception of marketing in their specific industry, marketing trends of their industry, and of course big data; a company is like a 3-year-old t-ball player trying to hit a home run in their first game ever without ever holding a bat. While it would be a spectacular site to see, not to mention the pure joy and pride it would bring the his/her parents faces; is it likely? Not so much. (Man I would follow this kids sports career if it did!)
We will not risk our clients hard earned marketing dollars by closing our eyes and hoping that we hit one over the fence. We at Creative + Cultural take pride in keeping up with marketing trends across our client’s industries, not to mention getting our hands dirty and putting in the prep work to ensure a solid home run over time.
We are strategic about putting in the groundwork for a successful marketing campaign by connecting with each client, their products or service, and their industry while focusing on their needs and goals to make a striking impact in their target market.
The world is evolving and competition has placed significant importance on the marketing decisions which companies make. Consumer trust is hard to gain due to consistent over promising and under delivering for the quick return. At Creative + Cultural our job is not just to put you in front of your target market, it is to create a deep and relevant connection between business and consumer which will foster long-term growth. Clients can take comfort knowing that integrating grass-root efforts, digital marketing, and community engagement, as three of the strongest drivers of ROI, are at the forefront of our strategic partnerships.