Facebook Advertising Updates

Social Media Advertising Updates

Social Advertising Updates reviewed by Social Media Examiner, includes:

1. Facebook Enforces New Requirements for Custom Audience Targeting
2. Facebook added a new review option inside its Ads Activity Dashboard
3. Twitter Introduces Personalized, News Alerts/Event Notifications
4. Instagram Expands Shoppable Tags to Stories

Facebook Enforces New Requirements for Custom Audience Targeting: Facebook added new requirements for custom audiences that are built from customer files. Starting on July 2, advertisers will be required to specify the origin of their audience information when they upload a new customer file: directly from customers, directly from partners, or a combination of the two. Facebook will also share the source of the information and specify if the advertiser is able to reach them through their phone number or email address within a drop-down menu from the ads.Facebook Cracks Down on Bad Shopping Experiences From Advertisers: Facebook launched a new eCommerce review option inside its Recent Ads Activity dashboard that allows buyers to give feedback on products being advertised on Facebook. Any negative responses will be shared directly with advertisers in the hope that they’ll take action to improve their practices. If they don’t, Facebook will reduce the number of ads that particular business can run or ban them outright. This new tool is launching globally this week.

Twitter Introduces Personalized News Alerts and Event Notifications: Twitter is making relevant breaking news, events, and stories easier to discover with topic tabs in Explore, updates to search, expanding the Happening Now feature to include tweets about breaking and personalized news, and sending personalized notifications based on an individual user’s interests.


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